I was sixteen, sitting in Pakistan with a free blog and zero clue what I was doing. A post I wrote in 2016 hit page one of Google a week later, and I haven't been able to look away since.
That first ranking turned into a question I couldn't stop asking: why did that page win when others didn't? The answer pulled me into search optimization full-time. I went from writing posts to auditing crawl errors, from chasing keywords to engineering topical hubs, from freelancing solo to leading SEO teams across two countries.
Today I'm the Local SEO Manager at Gold Barn International, leading Local and International SEO programmes across multiple brands, with additional iGaming SEO work in some of the hardest verticals on the web. Before that, three years at Brand Platforms in the UAE: an 80% traffic boost for clients, full recovery from a Google Core update, and Top-2 rankings in the local map pack for businesses that had never seen the first page.
I don't believe in SEO secrets. The work is mostly unglamorous: fix the technical foundation, build the topical depth, earn the right links, measure everything that moves. Done well, it compounds for years. Done lazily, it costs you customers. I do it well.
Every recommendation is backed by Ahrefs, Search Console, and live SERP testing. If I can't show you the numbers, I won't ship the work.
Core Web Vitals, schema markup, log-file analysis, JS rendering, internal linking: the technical foundations Google ranks on, done properly.
I've pulled multiple sites back from Google Core updates by rebuilding authorship, citations, and content depth, the way Google actually rewards.
Two countries, three languages
English, Urdu, Hindi. SEO built across Pakistan and the UAE, plus global iGaming brands. I know how search behaves outside Silicon Valley assumptions.